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Mercury Insurance Group Picks Direxxis for Agent Marketing

Direxxis' dmEDGE platform will help Mercury agents initiate, deliver and track compliant, localized marketing and advertising programs, the companies say.

Los Angeles-based auto carrier Mercury Insurance Group has selected the dmEDGE platform from Needham, Mass.-based Direxxis to help its agents' advertising and marketing initiatives.

The platform is a self-service marketing and advertising application suite that helps users initiate, deliver and track compliant, localized marketing and advertising programs, according to a release. Direxxis says that dmEDGE helps reduce support costs, increase speed to market and manage marketing materials better, and that it includes real-time reporting and analytics.

“We are excited about working with Direxxis, a best-of-breed provider of distributed marketing solutions," Erik Thompson, advertising director at Mercury Insurance, says in a statement. "We know our team will benefit greatly from the ease of use and the comprehensive, turn key functionality integrated into the Direxxis dmEDGE solution.”

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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