With Customers in Control, CIOs and CMOs Must Team Up
Now that marketing has evolved into a technology-based function, CIOs and CMOs will need to adapt some of the skills associated with one another's roles. Most of today's marketing professionals live and breathe digital, as commenters noted, and CIOs and CMOs should at least collaborate on projects in order to combine their expertise in both fields.
Kelly Sheridan is the Staff Editor at Dark Reading, where she focuses on cybersecurity news and analysis. She is a business technology journalist who previously reported for InformationWeek, where she covered Microsoft, and Insurance & Technology, where she covered financial ... View Full Bio